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Última modificación: 22 de agosto de 2025
En este artículo, aprenderás cómo se codifican las plantillas de correo electrónico estándar de HubSpot. Al crear plantillas de correo electrónico personalizadas, ten en cuenta que los clientes de correo electrónico solo admiten determinadas funciones HTML y CSS. Por eso, codificar plantillas de correo electrónico que se muestren de forma coherente en todos ellos requiere experiencia y paciencia. Consulta la base de conocimientos de HubSpot para aprender a crear diseños de plantillas en la aplicación o a guardar un correo electrónico existente como plantilla.

​
Variables necesarias para la plantilla de correo electrónico

Para poder enviar correos electrónicos con HubSpot, tus plantillas deben incluir cierta información. Consulta las variables HubL necesarias de correo electrónico. Cuando trabajes con plantillas codificadas, también querrás utilizar módulos para asegurarte de que el contenido del correo electrónico pueda editarse fácilmente en cada uno de los correos.

​
hs-inline-css y data-hse-inline-css

Uno de los aspectos más complicados de la codificación de plantillas de correo electrónico para que se muestran correctamente en todos los clientes de correo, es la falta de soporte para CSS en un <style> dentro del <head>. Para facilitar la codificación de las plantillas de correo electrónico, las plantillas de correo codificadas de HubSpot admiten una etiqueta de estilo especial que ofrece a los diseñadores la posibilidad de escribir CSS que se compilará y convertirá en CSS en línea y se agregará a los elementos seleccionados. Cualquier código que se agregue a una etiqueta de estilo con el ID de hs-inline-css, se agregará a las etiquetas seleccionadas. Por ejemplo, Microsoft Outlook aplicará un tipo de letra predeterminado a todo el texto en las etiquetas <td>, a menos que se especifique un tipo de letra en línea para esa columna de la tabla. El siguiente ejemplo utiliza una etiqueta de estilo hs-inline-css para agregar una familia de fuentes a todas las columnas de la tabla en la plantilla. Ten en cuenta que cualquier consulta de medios debe incluirse en un <style> separado, ya que no puede hacerse en línea. Ten en cuenta que puedes usar el atributo data-hse-inline-css en una etiqueta <style> en la sección Editar > Editar encabezado de las plantillas de arrastrar y soltar en lugar de hs-inline-css para lograr el mismo objetivo. En los archivos codificados, se puede utilizar cualquiera de los dos métodos, style#hs-inline-css siempre que solo haya uno por plantilla. Por otra parte, puedes tener varios elementos style[data-hs-inline-css="true"]. 
<!doctype html>
<html>
<head>
{# coded email templates ONLY: #}
<style type="text/css" id="hs-inline-css">
td {
font-family: Arial, sans-serif;
}
</style>
{# coded OR drag-and-drop email templates: #}
<style type="text/css" data-hse-inline-css="true">
table {
font-family: 'Courier New', sans-serif;
}
</style>
</head>
<body>
<table>
<tr>
<td>Column 1</td>
<td>Column 2</td>
</tr>
</table>
</body>
</html>

​
Plantilla de correo adaptable

El diseño de la plantilla de correo electrónico predeterminado de HubSpot utiliza el siguiente marcador. Estos diseños adaptables incluyen consultas de medios que hacen que las imágenes y las tablas sean adaptables. Los diseños adaptables utilizan variables de color y fuente que conectan con Configuración > Marketing > Correo electrónico.
Al trabajar con el diseño adaptable de HubSpot, cualquier <td> con una clase que incluya el texto “column” se volverá adaptable.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
    <head>
        <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta name="twitter:title" content="{% if content.html_title and content.html_title != ""%}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %}
         <style type="text/css" id="hs-inline-css">
        /*<![CDATA[*/
            /* everything in this node will be inlined */

            /* ==== Page Styles ==== */

            body, #backgroundTable {
                background-color: {{ background_color }}; /* Use body to determine background color */
                font-family: {{ primary_font }};
            }

            #templateTable {
                width: {{ email_body_width }}px;
                background-color: {{ body_color }};
                -webkit-font-smoothing: antialiased;
            }

            h1, .h1, h2, .h2, h3, .h3, h4, .h4, h5, .h5, h6, .h6 {
                color:{{ primary_font_color }};
                display:block;
                font-family: {{ primary_font }};
                font-weight:bold;
                line-height:100%;
                margin-top:0;
                margin-right:0;
                margin-bottom:10px;
                margin-left:0;
                text-align:left;
            }

            h1, .h1 {
                font-size:26px;
            }

            h2, .h2 {
                font-size:20px;
            }

            h3, .h3 {
                font-size:15px;
            }

            h4, .h4 {
                font-size:13px;
            }

            h5, .h5 {
                font-size:11px;
            }

            h6, .h6 {
                font-size:10px;
            }

            /* ==== Header Styles ==== */

            #headerTable {
                background-color: {{ background_color }};
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size:10px;
                line-height:120%;
                text-align:right;
                border-collapse: separate !important;
                padding-right: {{email_body_padding}}px;
            }

            #headerTable a:link, #headerTable a:visited, /* Yahoo! Mail Override */ #headerTable a .yshortcuts /* Yahoo! Mail Override */{
                font-weight:normal;
                text-decoration:underline;
            }

            /* ==== Template Wrapper Styles ==== */

            #contentCell {
                padding: 10px 20px;
                background-color: {{ background_color }};
            }

            #contentTableOuter {
                border-collapse: separate !important;

                background-color: {{ body_color }};
                {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != "" %}
                box-shadow: {{ email_main_body_box_shadow_css }};
                {% endif %}

                padding: {{email_body_padding}}px;
            }

            #contentTableInner {
                width: {{email_body_width}}px;
            }

            /* ==== Body Styles ==== */

            .bodyContent {
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size: {{primary_font_size }};
                line-height:150%;
                text-align:left;
            }

            /* ==== Column Styles ==== */

            table.columnContentTable {
                border-collapse:separate !important;
                border-spacing:0;

                background-color: {{ body_color }};
            }

            td[class~="columnContent"] {
                color:{{ primary_font_color }};
                font-family:{{ primary_font }};
                font-size:{{primary_font_size }};
                line-height:120%;
                padding-top:20px;
                padding-right:20px;
                padding-bottom:20px;
                padding-left:20px;
            }

            /* ==== Footer Styles ==== */

            #footerTable {
                background-color: {{ background_color }};
            }

            #footerTable a {
                color: {{ secondary_font_color }};
            }

            #footerTable {
                color:{{ secondary_font_color }};
                font-family:{{ primary_font }};
                font-size:12px;
                line-height:120%;
                padding-top:20px;
                padding-right:20px;
                padding-bottom:20px;
                padding-left:20px;
                text-align:center;
            }

            #footerTable a:link, #footerTable a:visited, /* Yahoo! Mail Override */ #footerTable a .yshortcuts /* Yahoo! Mail Override */{
                font-weight:normal;
                text-decoration:underline;
            }

            .hs-image-social-sharing-24 {
                max-width: 24px;
                max-height: 24px;
            }

            /* ==== Standard Resets ==== */
            .ExternalClass{
                width:100%;
            } /* Force Hotmail to display emails at full width */
            .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {
                line-height: 100%;
            } /* Force Hotmail to display normal line spacing */
            body, table, td, p, a, li, blockquote{
                -webkit-text-size-adjust:100%;
                -ms-text-size-adjust:100%;
            } /* Prevent WebKit and Windows mobile changing default text sizes */
            table, td {
                mso-table-lspace:0pt;
                mso-table-rspace:0pt;
            } /* Remove spacing between tables in Outlook 2007 and up */
            img {
                vertical-align: bottom;
                -ms-interpolation-mode:bicubic;
            } /* Allow smoother rendering of resized image in Internet Explorer */

            /* Reset Styles */
            body {
                margin:0;
                padding:0;
            }
            table {
                border-collapse:collapse !important;
            }
            body, #backgroundTable, #bodyCell{
                height:100% !important;
                margin:0;
                padding:0;
                width:100% !important;
            }
            a:link, a:visited {
                border-bottom: none;
            }

            /* iOS automatically adds a link to addresses */
            /* Style the footer with the same color as the footer text */
            #footer a {
                color: {{ secondary_font_color }};;
                -webkit-text-size-adjust: none;
                text-decoration: underline;
                font-weight: normal
            }

            /* Hide preview text on rendering */
            #preview_text {
                display: none;
            }
        /*]]>*/
    </style>
         <style type="text/css">
        /*<![CDATA[*/
            /* ==== Mobile Styles ==== */

            /* Constrain email width for small screens */
            @media screen and (max-width: 650px) {
                table[id="backgroundTable"] {
                    width: 95% !important;
                }

                table[id="templateTable"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                table[id="contentTableInner"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                /* Makes image expand to take 100% of width*/
                img {
                    width: 100% !important;
                    height: auto !important;
                }

                #contentCell {
                    padding: 10px 10px !important;
                }

                #headerTable {
                    padding-right: {{email_body_padding_num / 2 |int}}px !important;
                }

                #contentTableOuter {
                    padding: {{email_body_padding_num / 2 |int}}px !important;
                }
            }

            @media only screen and (max-width: 480px) {
                /* ==== Client-Specific Mobile Styles ==== */
                body, table, td, p, a, li, blockquote{
                    -webkit-text-size-adjust:none !important;
                } /* Prevent Webkit platforms from changing default text sizes */
                body{
                    width:100% !important;
                    min-width:100% !important;
                } /* Prevent iOS Mail from adding padding to the body */

                /* ==== Mobile Reset Styles ==== */
                td[id="bodyCell"] {
                    padding:10px !important;
                }

                /* ==== Mobile Template Styles ==== */

                table[id="templateTable"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                table[id="contentTableInner"] {
                    max-width:{{ email_body_width }}px !important;
                    width:100% !important;
                }

                /* ==== Image Alignment Styles ==== */

                h1, .h1 {
                    font-size:26px !important;
                    line-height:125% !important;
                }

                h2, .h2 {
                    font-size:20px !important;
                    line-height:125% !important;
                }

                h3, .h3 {
                    font-size:15px !important;
                    line-height:125% !important;
                }

                h4, .h4 {
                    font-size:13px !important;
                    line-height:125% !important;
                }

                h5, .h5 {
                    font-size:11px !important;
                    line-height:125% !important;
                }

                h6, .h6 {
                    font-size:10px !important;
                    line-height:125% !important;
                }

                .hide {
                    display:none !important;
                } /* Hide to save space */

                /* ==== Body Styles ==== */

                td[class="bodyContent"] {
                    font-size:16px !important;
                    line-height:145% !important;
                }

                /* ==== Footer Styles ==== */

                td[id="footerTable"]{
                    padding-left: 0px !important;
                    padding-right: 0px !important;
                    font-size:12px !important;
                    line-height:145% !important;
                }

                /* ==== Image Alignment Styles ==== */

                table[class="alignImageTable"] {
                    width: 100% !important;
                }

                td[class="imageTableTop"] {
                    display: none !important;
                    /*padding-top: 10px !important;*/
                }
                td[class="imageTableRight"] {
                    display: none !important;
                }
                td[class="imageTableBottom"] {
                    padding-bottom: 10px !important;
                }
                td[class="imageTableLeft"] {
                    display: none !important;
                }

                /* ==== Column Styles ==== */

                td[class~="column"] {
                    display: block !important;
                    width: 100% !important;
                    padding-top: 0 !important;
                    padding-right: 0 !important;
                    padding-bottom: 0 !important;
                    padding-left: 0 !important;
                }

                td[class~=columnContent] {
                    font-size:14px !important;
                    line-height:145% !important;

                    padding-top: 10px !important;
                    padding-right: 10px !important;
                    padding-bottom: 10px !important;
                    padding-left: 10px !important;
                }

                #contentCell {
                    padding: 10px 0px !important;
                }

                #headerTable {
                    padding-right: {{email_body_padding_num / 2 |int}}px !important;
                }

                #contentTableOuter {
                    padding: {{email_body_padding_num / 2 |int}}px !important;
                }
            }

            #preview_text {
                display: none;
            }
        /*]]>*/
    </style>
        <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad -->
        <!--                                                                                                                     -->
        <!--                                                                                                                     -->
        <!--                            _/    _/            _/          _/_/_/                        _/                         -->
        <!--                           _/    _/  _/    _/  _/_/_/    _/        _/_/_/      _/_/    _/_/_/_/                      -->
        <!--                          _/_/_/_/  _/    _/  _/    _/    _/_/    _/    _/  _/    _/    _/                           -->
        <!--                         _/    _/  _/    _/  _/    _/        _/  _/    _/  _/    _/    _/                            -->
        <!--                        _/    _/    _/_/_/  _/_/_/    _/_/_/    _/_/_/      _/_/        _/_/                         -->
        <!--                                                               _/                                                    -->
        <!--                                                              _/                                                     -->
        <!--                                                                                                                     -->
        <!--                                                 Extra White Space!                                                  -->
        <!--                                                                                                                     -->
        <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -->
    </head>
    <body leftmargin="0" marginwidth="0" topmargin="0" marginheight="0" offset="0">
        <!-- Preview text (text which appears right after subject) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>

        <!--  The  backgroundTable table manages the color of the background and then the templateTable maintains the body of
        the email template, including preheader & footer. This is the only table you set the width of to, everything else is set to
        100% and in the CSS above. Having the width here within the table is just a small win for Lotus Notes. -->

        <!-- Begin backgroundTable -->
        <table align="center" bgcolor="{{ background_color }}" border="0" cellpadding="0" cellspacing="0" height="100%" width="100%" id="backgroundTable">
            <tr>
                <td align="center" valign="top" id="bodyCell"> <!-- When nesting tables within a TD, align center keeps it well, centered. -->
                    <!-- Begin Template Container -->
                    <!-- This holds everything together in a nice container -->
                    <table border="0" cellpadding="0" cellspacing="0" id="templateTable">
                        <tr>
                            <td align="center" valign="top">
                                <!-- Begin Template Preheader -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="headerTable">
                                    <div class="header-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page">
{% if content.create_page %}
                                <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}">
    Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="https://developers.hubspot.es/docs{{ view_as_page_url }}">here</a>.
</div>
{% endif %}

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end header wrapper -->
                                </table>
                                <!-- End Template Preheader -->
                            </td>
                        </tr>
                        <tr>
                            <td align="center" valign="top" id="contentCell">
                                <!-- Begin Template Wrapper -->
                                <!-- This separates the preheader which usually contains the "open in browser, etc" content
                                from the actual body of the email. Can alternatively contain the footer too, but I choose not
                                to so that it stays outside of the border. -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="contentTableOuter" style="{{email_body_border_css}}">
                                    <tr>
                                        <td align="center" valign="top">
                                            <table border="0" cellpadding="0" cellspacing="0" id="contentTableInner">
                                                <div class="body-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-logo " style="" data-widget-type="logo">
                                <div class="layout-widget-wrapper">
                                {% logo "logo_image" suppress_company_name=True, overrideable=True, label='Logo' %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body">

{% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p>
<p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p>
<p>Use a list to:</p>
<ul>
<li>Explain the value of your offer</li>
<li>Remind the reader what they’ll get out of taking action</li>
<li>Show off your skill with bullet points</li>
<li>Make your content easy to scan</li>
</ul>
<p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p>
<p>Now wrap it all up with a pithy little reminder of how much you love them.</p>
<p>Aw. You silver-tongued devil, you.</p>
<p>Sincerely,</p>
<p>Your name</p>{% end_content_attribute %}

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text">
                                <div class="layout-widget-wrapper">
                                {% text "social_sharing_label" label='Social Sharing Label' %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing">
                                <div class="layout-widget-wrapper">
                                {% widget_block social_sharing "Social Sharing" label="Social Sharing", use_page_url=False  %}
                                {% end_widget_block %}
                                </div><!--end layout-widget-wrapper -->
                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end body wrapper -->
                                            </table>
                                        </td>
                                    </tr>
                                </table>
                                <!-- End Template Wrapper -->
                            </td>
                        </tr>
                        <tr>
                            <td align="center" valign="top">
                                <!-- Begin Template Footer -->
                                <table border="0" cellpadding="0" cellspacing="0" width="100%" id="footerTable">
                                    <div class="footer-container-wrapper">
        <tr>
            <td align="center" valign="top" class="bodyContent" width="100%" colspan="12">
                <table cellpadding="0" cellspacing="0" border="0" width="100%" class="templateColumnWrapper">
                    <tr>
                        <td align="center" valign="top" colspan="12" width="100.0%" class="column" style="text-align: left; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                            <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam">
                                <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block">
{{ site_settings.company_name }}
  {{ site_settings.company_street_address_1 }}
 {{ site_settings.company_street_address_2 }}
 {{ site_settings.company_city }},
 {{ site_settings.company_state }}
  {{ site_settings.company_zip }}
  {{ site_settings.company_country }}
<br/><br/>
You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
<br/><br/>
Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive.
<br/><br/>
 <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a>
</p>

                            </div><!--end widget-span -->
                        </td>
                    </tr>
                </table>
            </td>
        </tr>
</div><!--end footer wrapper -->
                                    <tr>
                                        {% hubspot_footer %}
                                    </tr>
                                </table>
                                <!-- End Template Footer -->
                            </td>
                        </tr>
                    </table>
                    <!-- End Template Container -->
                </td>
            </tr>
        </table>
    </body>
</html>

​
Plantilla de correo básico

Los diseños básicos de las plantillas de HubSpot utilizan un marcador diferente y no incluyen las consultas de medios que hacen que el correo electrónico sea adaptable. Los diseños básicos también utilizan variables de color y fuente que se conectan con Configuración > Marketing > Correo electrónico. 
<!DOCTYPE html>
<html bgcolor="{{ background_color }}" style="margin: 0; padding: 0; background-color: {{ background_color }}">
    <head>
        <title>{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        <meta property="og:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        <meta name="twitter:title" content="{% if content.html_title and content.html_title != "" %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}">
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}" />{% endif %}
        <style type="text/css">
        /*<![CDATA[*/
            /* iOS automatically adds a link to addresses */
            /* Style the footer with the same color as the footer text */
            #footer a {
                color: {{ secondary_font_color }};
                -webkit-text-size-adjust: none;
                text-decoration: underline;
                font-weight: normal
            }

            {% if email_main_body_box_shadow_css and email_main_body_box_shadow_css != '' %}
            #main_body {
                box-shadow: {{ email_main_body_box_shadow_css }};
            }
            {% endif %}

            /* Hide preview text on rendering */
            #preview_text {
                display: none;
            }

        /*]]>*/
        </style>
        <!-- http://www.emailon@cid.com/blog/details/C13/ensure_that_your_entire_email_is_rendered_by_default_in_the_iphone_ipad -->
        <!--                                                                                                                     -->
        <!--                                                                                                                     -->
        <!--                            _/    _/            _/          _/_/_/                        _/                         -->
        <!--                           _/    _/  _/    _/  _/_/_/    _/        _/_/_/      _/_/    _/_/_/_/                      -->
        <!--                          _/_/_/_/  _/    _/  _/    _/    _/_/    _/    _/  _/    _/    _/                           -->
        <!--                         _/    _/  _/    _/  _/    _/        _/  _/    _/  _/    _/    _/                            -->
        <!--                        _/    _/    _/_/_/  _/_/_/    _/_/_/    _/_/_/      _/_/        _/_/                         -->
        <!--                                                               _/                                                    -->
        <!--                                                              _/                                                     -->
        <!--                                                                                                                     -->
        <!--                                                 Extra White Space!                                                  -->
        <!--                                                                                                                     -->
        <!-- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -->
    </head>
    <body bgcolor="{{ background_color }}" style="margin: 0; padding: 0;  background-color: {{ background_color }}" marginheight="0" marginwidth="0" topmargin="0">

        <!-- Preview text (text which appears right after subject) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>

        <!-- start container -->
        <table bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; -webkit-font-smoothing: antialiased; -webkit-text-size-adjust: none" cellpadding="0" cellspacing="0" border="0" width="100%">
             <tr>
                <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }};">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}">
                                    <!-- start header section -->
                                    <div class="header-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_view_as_web_page " style="" data-widget-type="email_view_as_web_page">
{% if content.create_page %}
                    <div style="padding-top: 15px; font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: right; font-size: 9px; line-height: 1.34em; color: {{ secondary_font_color }}">
    Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" style="color: {{ secondary_font_color }}; text-decoration: underline; white-space: nowrap" data-viewaswebpage="true" href="https://developers.hubspot.es/docs{{ view_as_page_url }}">here</a>.
</div>
{% endif %}

                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end header wrapper -->
                                    <!-- end header section -->
                                </td>
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
            <tr>
                <td bgcolor="{{ background_color }}" style="padding: 10px 20px; background-color: {{ background_color }}">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td id="main_body" width="{{ email_body_width }}" bgcolor="{{ body_color }}" style="padding: {{ email_body_padding }}px; background-color: {{ body_color }}; {{ email_body_border_css }}; border-radius: 4px">
                                    <div align="center">
                                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                                            <!-- start content -->
                                            <tr>
                                                <td style="padding: 0; background-color: {{ body_color }}">
                                                    <div align="center">
                                                        <table cellpadding="0" cellspacing="0" border="0" width="100%" style="font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}">
                                                            <tr>
                                                                <td>
                                                                    <div align="center">
                                                                        <!-- start body section -->
                                                                        <div class="body-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-logo " style="" data-widget-type="logo">
                    <div class="layout-widget-wrapper">
                        {% logo "logo_image" suppress_company_name=True, overrideable=True, label="Logo" %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_body " style="" data-widget-type="email_body">

{% content_attribute "email_body" %}<p>Hi {{ contact.firstname }},</p>
<p>Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...</p>
<p>Use a list to:</p>
<ul>
<li>Explain the value of your offer</li>
<li>Remind the reader what they’ll get out of taking action</li>
<li>Show off your skill with bullet points</li>
<li>Make your content easy to scan</li>
</ul>
<p><a href="http://hubspot.com">LINK TO A LANDING PAGE ON YOUR SITE</a> (This is the really important part.)</p>
<p>Now wrap it all up with a pithy little reminder of how much you love them.</p>
<p>Aw. You silver-tongued devil, you.</p>
<p>Sincerely,</p>
<p>Your name</p>{% end_content_attribute %}

                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-text " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="text">
                    <div class="layout-widget-wrapper">
                        {% text "social_sharing_label" overrideable=True, label="Social Sharing Label" %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-social_sharing " style="padding: 10px 0px 0px 0px; text-align: right; " data-widget-type="social_sharing">
                    <div class="layout-widget-wrapper">
                        {% widget_block social_sharing "Social Sharing" label='Social Sharing', overrideable=True, use_page_url=False  %}
                        {% end_widget_block %}
                    </div><!--end layout-widget-wrapper -->
                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end body wrapper -->
                                                                        <!-- end body section -->
                                                                    </div>
                                                                </td>
                                                            </tr>
                                                        </table>
                                                    </div>
                                                </td>
                                            </tr>
                                            <!-- end content -->
                                        </table>
                                    </div>
                                </td>
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
            <tr>
                <td bgcolor="{{ background_color }}" style="background-color: {{ background_color }}; padding: 13px {{ email_body_padding }}px">
                    <div align="center">
                        <table cellpadding="0" width="{{ email_body_width }}" cellspacing="0" border="0">
                            <tr>
                                <td align="center" bgcolor="{{ background_color }}" style="background-color: {{ background_color }}">
                                    <!-- start footer section -->
                                    <div class="footer-container-wrapper">
    <table class="wrappertable" cellpadding="0" cellspacing="0" border="0" width="{{ email_body_width }}">
<tr class="scaffold" style="font-size:0; height: 0px" height="0"><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td><td colspan="1" height="0" width="8.33%" style="line-height: 0px; font-size: 0px; height: 0px"> </td></tr>

        <tr>
            <td valign="top" colspan=12 width="100.0%" class="" style="width:100.0%; text-align: left; padding: 0; font-family: {{ primary_font }}; font-size: {{ primary_font_size }}; line-height: 1.5em; color: {{ primary_font_color }}; ">
                <div class="widget-span widget-type-email_can_spam " style="" data-widget-type="email_can_spam">
                    <p id="footer" style="font-family: Geneva, Verdana, Arial, Helvetica, sans-serif; text-align: center; font-size: 12px; line-height: 1.34em; color: {{ secondary_font_color }}; display: block">
{{ site_settings.company_name }}
  {{ site_settings.company_street_address_1 }}
 {{ site_settings.company_street_address_2 }}
 {{ site_settings.company_city }},
 {{ site_settings.company_state }}
  {{ site_settings.company_zip }}
  {{ site_settings.company_country }}
<br/><br/>
You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
<br/><br/>
Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">email preferences</a> to choose the types of emails you receive.
<br/><br/>
 <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link_all }}" style="text-decoration: underline; whitespace: nowrap; color: {{ secondary_font_color }};">Unsubscribe from all future emails</a>
</p>

                </div><!--end widget-span -->
            </td>
        </tr>
    </table>
</div><!--end footer wrapper -->
                                    <!-- end footer section -->
                                </td>
                            </tr>
                            <tr>
                                {% hubspot_footer %}
                            </tr>
                        </table>
                    </div>
                </td>
            </tr>
        </table>
        <!-- end container -->
    </body>
</html>

​
Comenzar desde cero

Cuando empiezas desde cero creando un correo electrónico .html en el administrador de diseño, HubSpot generará automáticamente el marcador a continuación. 
<!doctype html>
<html>
    <head>
        <title>{% if content.html_title and content.html_title != '' %}{{ content.html_title }}{% else %}{{ content.body.subject }}{% endif %}</title>
        {% if content.meta_description %}<meta name="description" content="{{ content.meta_description }}"/>{% endif %}
        <style type="text/css" id="hs-inline-css">
            /*<![CDATA[*/
            /* everything in this style tag will be inlined onto matching elements */
            .sample-rule {
            }
            /*]]>*/
        </style>
    </head>
    <body>
        <!-- Preview text (text which appears right after subject in certain email clients) -->
        <div id="preview_text" style="display:none!important">{% text "preview_text" label="Preview Text <span class=help-text>This will be used as the preview text that displays in some email clients</span>", value="", no_wrapper=True %}</div>
        <!-- View as webpage link -->
        {% if content.create_page %}
            <div>
                Not rendering correctly? View this email as a web page <a class="hubspot-mergetag" data-viewaswebpage="true" href="https://developers.hubspot.es/docs{{ view_as_page_url }}">here</a>.
            </div>
        {% endif %}
        <!-- Insert body here -->
        <!-- Office location information and unsubscribe links -->
        <p id="footer">
            {{ site_settings.company_name }}
            {{ site_settings.company_street_address_1 }}
            {{ site_settings.company_street_address_2 }}
            {{ site_settings.company_city }}
            {{ site_settings.company_state }}
            {{ site_settings.company_zip }}
            {{ site_settings.company_country }}
            <br/>
            You received this email because you are subscribed to {{ subscription_name }} from {{ site_settings.company_name }}.
            <br/>
            Update your <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link }}">email preferences</a> to choose the types of emails you receive.
            <br/>
            <a class="hubspot-mergetag" data-unsubscribe="true" href="https://developers.hubspot.es/docs{{ unsubscribe_link_all }}">Unsubscribe from all future emails</a>
        </p>
    </body>
</html>